Empty-Handed Is Not Powerless: What Switzerland’s Tariff Setback Can Teach Us About Negotiating from a Weak Position
When Power Fails, Build Alternatives
Swiss ministers returned from Washington empty-handed: 39% U.S. tariffs will hit Swiss exports, giving EU competitors a major edge. But is being powerless the end? Not if you understand how to flip a power imbalance. In this article, I explore what Swiss leaders can learn from a real-world case where a company turned desperation into leverage—and how Switzerland can do the same.